You know sometimes how you can look for something FOREVER and never find it because it's right under your nose? You don't know just exactly where to look, but it's right in front of you?

I had one of those moments recently, when a tool I've been using for several years finally revealed a feature to me that I'd never seen before.

It look us way longer than necessary to realize how to edit entries in Gravity Forms.

Part of the reason is because for the most part, Gravity Forms is a WordPress Plug-in that is only used for Lead Generation and Contact Forms.

Of course, it's super powerful and capable of so much more. You can use Gravity Forms for eCommerce Product Calculation Capabilities for variable pricing. You can use it for powering math-based applications with graph and chart visualization, or quizzes with various scores and and results based on calculations of points.

So you can see, for many of these uses, why it may be useful to actually edit an entry as an admin in Gravity Forms.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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