So, you're a marketing director, small business owner or digital strategist, and you're running ad campaigns on Google Adwords, Facebook, LinkedIn, etc. You're familiar with the fact that these platforms have "tracking pixels" that you can install on your website, as well as on key conversion pages on your website, such as PDF downloads, Lead Generation Form pages, and of course, checkout completion pages on eCommerce sites. The point is to understand which digital marketing channels are working, and which aren't, as well as which ads on each platform are working and which aren't. All said, the first step in even getting the data later, is to properly install the tracking code on a per-page basis on your website.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.