Data Driven Daily Tip 224: If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there's some additional coding required on your website so that the data flows properly.
Luckily, for WordPress Woocommerce merchants and website owners, this process is made super simple by the WooCommerce Google Analytics Integration Plug-in - https://wordpress.org/plugins/woocomm....
Follow the steps outlined in this video and you'll be good to go to start tracking your transactions, revenue and eCommerce conversion rate in Google Analytics. You want this set up correctly because it will also allow you to make Data Driven Marketing decisions related to how many transactions and purchases your marketing efforts are generating for you, such as Facebook Ads, Google Ads, Email Marketing and SEO.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.