This video documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions.
This is also known as A/B Testing. While there are several third party tools that allow non-web developers and content managers and digital marketers to set up website experiments, such as Optimizely, Hotjar, VWO and Crazyegg, we are electing to use Google Optimize for it's easy integration with the rest of the Google Suite of tools, like Google Analytics and Google Tag Manager, which reminds me, before we get started, you'll need the following.
1. Google Analytics Installed On Your Website (Click here for How To Install Google Analytics)
2. Google Tag Manager Installed On Your Website (Click here for How To Install Google Tag Manager On Your Website).
3. Some knowledge of how to create a Google Tag Manager Tag and Trigger (Click here for a great piece on how to create a Google Tag Manager Tag and Trigger).
Full written description of this process is here - https://datadriven.design/how-to-inst...
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.