What is a smart app banner?
You know those things you see at the top of some website when you’re “surfing the web” on your mobile phone?
Come on! Yes do you!
It’s a website’s way of saying, “look dude, you’re on your mobile device, so we want to let you know you can have a WAY BETTER EXPERIENCE on your phone if you download our mobile app instead of using the browser version of our website.
Of course, you’ll only see these Smart App Banners in the Safari (Apple-owned) Browser on iOS (Apple-owned) devices, because you know, Apple.
So, while we don’t really have much data on how Smart App Banners do, we can only assume that they really help increase app downloads.
And there is a super easy way for WordPress Designers and WordPress Developers to implement a smart app banner to try and see how well it works.
The Smart App Banner Plug-In is one we’ve used for a client recently that has a mobile app and their main business goal is to generate downloads.
If you’re NOT using a WordPress Website to promote your mobile application, Branch.io has a great article here about how to implement a Smart App Banner.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.