Hi WordPress Content Managers! If you're a small business owner or member of a small marketing team that manages content on a WordPress website, than you're who I'm referring to when I say "WordPress Content Managers."
Do you know about permalink settings in WordPress? These are the settings that make your URL or "slug" on all of your Posts.
These settings are crucial yet often overlooked
By default, when setting up a new site, WordPress adds the date to them, and sometimes, depending on the theme or hosting, they can get all muddied up with canonical data.
What you need to do is clean them up by removing the date and simply making the URL display the post name.
This video shows you how.
But if you don't want to watch, you can just go to your WordPress admin dashboard and find Settings and Permalinks!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.